MARKETING OPERATIONS

Bring clarity, control, and results to your event marketing

Standardize event operations, eliminate manual data entry, and prove marketing ROI with a unified tech stack that connects seamlessly to your CRM and MAP.

See how Cvent streamlines event marketing operations

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How Cvent tackles marketing ops' top challenges

See every event, every region, every result—all in one place

Gain complete visibility into your Total Event Program. Standardize data collection across your entire organization.

Track all event types from small webinars to flagship user conferences
Ensure consistent data formatting regardless of who is planning the event
Build a single source of truth for all event-related data

Automate the busywork and reclaim your time for strategy

Stop manually downloading, formatting, and uploading spreadsheets between platforms.

Sync attendee data instantly to Salesforce, Marketo, and HubSpot
Trigger automated follow-up campaigns based on event engagement
Empower field marketers with self-service templates and cloning capabilities

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Trust your data: Show your impact

Connect event spend and attendee engagement directly to pipeline and revenue generated.

Assign engagement scores based on session attendance, poll responses, and clicks
Track pipeline generation and acceleration influenced by events
Utilize comprehensive dashboards to prove event ROI to executive stakeholders

Enterprise-grade controls that keep you moving

Maintain brand consistency and regulatory compliance without slowing down your marketing team.

Set rigid permissions and user roles to govern who can publish and edit events
Lock down branded elements in registration templates
Ensure data privacy and security compliance across global regulations (GDPR, CCPA)

All your systems, finally in sync

salesforce

❖ Marketo

✦ HubSpot

Microsoft Dynamics

What makes Cvent for marketing operations stand out?

Seamless MAP integration

Connect Cvent natively to systems like Marketo, HubSpot, and Eloqua with zero custom coding required.

Self-service event templates

Enable field marketers to launch approved, on-brand events independently through a controlled approval process.

ROI reporting

Map event attendance and engagement data to opportunities and revenue generated in your CRM.

Automated marketing workflows

Trigger post-event follow-up sequences automatically based on highly-specific attendee behavior.

Enterprise-grade security

Maintain strict data governance with SSO, PCI-DSS compliance, and robust global privacy tools.

Robust personalization

Deliver tailored registration paths and dynamic content based on attendee type or VIP status.

Where the world's top events get their start

See how marketers manage everything from small webinars to flagship global user conferences.

Hear what our customers have to say

Cognizant

"Cvent provides a centralized platform that scales globally and integrates with our core systems."

FIS

"The Salesforce integration alone saved our team hundreds of hours in manual data entry."

Capital Group

"We now have full visibility into our event spend and the revenue generated from those investments."

Frequently asked questions

How does Cvent connect to our CRM and marketing automation tools?

Cvent provides robust, native integrations with major platforms like Salesforce, Marketo, HubSpot, and Eloqua. Our platform syncs data bi-directionally, ensuring your attendee data, engagement scores, and session preferences are updated instantly across your tech stack.

How does Cvent help prove marketing ROI?

By integrating event data directly into your CRM, you can track which opportunities and closed-won deals were influenced by your events. Our built-in dashboards also provide clear metrics on cost per lead, registration conversion rates, and overall event performance.

Is Cvent suitable for large, complex organizations?

Absolutely. Cvent is built with enterprise-grade security and governance controls. You can set up complex permission structures, create global templates locked to specific brand guidelines, and manage multiple business units within a single centralized account.

Does Cvent help with compliance and data privacy?

Yes. Cvent provides comprehensive tools to help you manage data privacy requests, consent tracking, and compliance with regulations like GDPR and CCPA. We maintain the highest standards of data security, including PCI-DSS Level 1 compliance.

How do I train my team to use Cvent?

We offer a variety of training options including self-paced courses via Cvent Academy, customized onboarding programs, and 24/7 award-winning customer support to ensure your marketing team is fully equipped to maximize the platform's potential.